Dear friend,
Hello art lovers! I’m back with the latest installment of New Imaginism news!
New Imaginist Ewan Me has revealed the details of his latest art work, to be officially released at the New Imaginism launch. Speaking from the Imaginarium, Ewan explained that he branded the bottom of a rather unwilling 12-month old boy, and then placed the infant in a vitrine filled with formaldehyde, in his latest study exploring the progression from Dadaism through neo-expressionism to New Imaginism. Here are the details:
Ewan Me brands baby's bottom
Ewan Me, the self-proclaimed ‘playboy’ of the New Imaginists, has revealed that he branded his own name onto the bottom of a 12-month old infant as part of his latest art work, in part perhaps to expunge any ideas he had of perhaps having his own.
The bizarre artwork is said to revolve around a urinal and a baby called Dada. It internally reflects the distinct colors of Rothko and the actions of Pollock, culminating in Ewan Me taking a branding iron, scalding his signature onto the baby’s cheeks and then with a nod to Hirst, placing it in a formaldehyde solution for posterity.
Ewan said that the art work, which is part of the seminal Making Art History series of New Imaginist art works, was a “respectful nod to Dadaism”, but acknowledged that the work might shock audiences whose minds had been “warped by modern ideas of what art is and what art should seek to achieve”.
Dadaism was a significant movement, in that it was almost diametrically opposed to the art establishment, yet is now paradoxically at the heart of all modern art. This work reflects the Dadaist anti-craft , but perhaps goes a little further. “I want people to see how far their minds will allow them to go for the sake of the aesthetic. I want them to realize what I already know – that the mind, like art, has no boundaries. I want them to see that the mind can be used to inflict immense suffering upon others in exchange for a moment of personal pleasure”.
A self-described “wordsmith”, Ewan also revealed his plans to create “everlasting” versions of his performance works. Although reluctant to reveal further details, Ewan said that the everlasting versions of his works reflected two fundamental tenets of New Imaginism: that the audience is the true artist, and that words can be used as paint. This site appears to shed some light on how Ewan plans to create the everlasting versions of his works.
Meet Ewan Me
Ewan Me is, in an imaginative sense, a bit of a playboy – if you apply the term to him loosely enough. He is not the sort of guy who you would find wandering through his mansion in his plush robe smoking a pipe, but he certainly indulges in a life of conceptual luxuries and shares these pleasures with all those around him. He was the only child of quite wealthy parents, which, although it gave him many opportunities for extensive education and travel, he found to be constraining.
“I found the limits of my birthright whenever I tried to get some artworks published or sold, you see? Whenever I poured my heart and soul into something – which I tried to do as often as possible – the establishment would look at me, look at my work, and judge it based on their assumptions that it was something that I did because I was inherently wealthy and had too much free time on my hands. I always wanted to scream at them: 'damn you, I make art because it's the hardest thing I've ever found to do!'”
Ewan Me was particularly attracted to the New Imaginist movement as a framework by which he could separate perception of his artwork from the perceptions of himself.
“I love sharing experiences with everybody and everyone! I love New Imaginism as a form – you don't need to visit a museum or gallery, you don't need a feature-wall in your home in order to collect our works, you don't need years of education just to come close to understanding the works – you just need a little patience and a will to go along for the ride.”
Ewan brings a playful yet mature energy to the New Imaginist mix, and his works reflect this charming duality. He lives somewhere in the metaphorical belly of New York, taking inspiration from both the bustling city and the wide variety of fine art which resides in the varied museums and galleries that populate the city.
You can experience Ewan Me’s art works when they are released in the not-too-distant future by becoming a free member of New Imaginism at www.NewImaginism.com/invite.
Special Invite to the Imaginarium
New Imaginism is different from other art forms, in that it offers audiences an entirely new way of seeing in a kind of multisensory ‘movie of the mind’. New Imaginism artworks are offered to you in much the same way as a movie or theatrical performance – that is, you need a ‘ticket’, or what we call a membership.
To become a free member of New Imaginism (if you haven’t already signed up) and experience the Induction into the Imaginarium, go to: www.NewImaginism.com/invite
Love. Art. Imaginism
Ted, your Ed.
